Evaluation

I chose the four strongest pieces and put them in the correct colour scheme to share onto social media platform Instagram. I felt that the heart illustration wasn’t as strong as the rest and the all type quote didn’t have as much power as those with illustrations. 

The illustrations and type are designed to a square format as this enables it to fit into the standard size that is seen on Instagram.This ensures that the whole quote can be read on a profile before even having to click on the post.  

The combination of the bubbly uppercase letters and the simplistic illustrations get straight to the point and are understandable, this is vital in the age of social media when people’s attention spans are shorter and you don’t have as much time to catch attention and gain intrigue. 

Overall I am happy with the finished product,  it fits in well with what already exists out there whilst also having its own style. I think the most successful part of the series of images is how well the type and the illustrations work together, they compliment each other in style and make the other stronger. If I had used an existing typeface the images wouldn't have that hand-made feel, this is essential in order to feel accessible to anyone who has social media, they are made to be shared. The messages that they are delivering are with the goal of empowering women and recruiting new feminists, female or male. The whole point of these types of images is that they are made in response to something, in a quick manner and shared almost instantly, therefore I didn't want to develop them too much as it would be against the whole style of the wave.  Something I would experiment with further given the chance, would be the colour scheme. Although I believe that the pinks and yellows work well, I would like to try colours used in the first wave of feminism by the likes of the The National Union of Women’s Suffrage Society and the Women’s Social and Political Union (purple, white and green). This would be a respectful nod to the women who fought all that time ago to gain the right to vote and other liberating laws. Another aspect I would further refine is the type, although it is supposed to have the hand-made and fun feel, some of the letters aren't as uniform as the others and therefore make it look slightly messy.