The main purpose of the prototypes is to promote the campaign to women so that they are aware of what is available to them - the aim of the campaign is to build positive self esteem and inspire women to reach their full potential.
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A tote bag using the lips pattern which shows diversity in beauty and women, as well as men. The bag could be given out at the events that Dove holds with information leaflets and products in them. The pattern could also be used in social media campaigns and then when people use the bags out and about it would be promoted.
A poster design to remind women that they should be sticking together and supporting each other to achieve greatness and be confident in their own bodies as well as being positive about others. The poster features the venus symbol for women joint together in a continuous line style implying that we are all connected and one together, no matter our background and looks support is needed. The continuous line pattern also creates an infinity sign in some areas which represents the need for this movement to carry on and on. The gradient used for the background is a spectrum of colour which further concretes the idea of diversity, along with the different sized circles in the symbol.
A set of logo designs to become a symbol for body positivity amongst women. Women should be supporting each other, standing together and making each other feel good when we can by giving compliments and being kind rather than seeing other women as competition.
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