I wanted to add text to the lip design to see if it would work as a poster and whilst it does look effective on an advertisement board I think it would be more suited for a a physical product, something that can be given out at the Dove events to promote the messages they are spreading and things they are teaching.
I tried out a few different colours schemes for the initial design of a poster that will be plastered on billboards, on adverts in bus stops and on the underground etc. Although these colours are vibrant and make you look I feel they may be a bit too aggressive and confusing in what they mean. The subject is a sensitive one and whilst women want to speak out and be confident about it, the aim is for the target audience to be intrigued and comforted in a way by the posters. They should want to reach out to the campaign and learn more.
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