SB2 Study Task 07 - Prototypes

The main purpose of the prototypes is to promote the campaign to women so that they are aware of what is available to them - the aim of the campaign is to build positive self esteem and inspire women to reach their full potential.

A tote bag using the lips pattern which shows diversity in beauty and women, as well as men. The bag could be given out at the events that Dove holds with information leaflets and products in them. The pattern could also be used in social media campaigns and then when people use the bags out and about it would be promoted. 

A poster design to remind women that they should be sticking together and supporting each other to achieve greatness and be confident in their own bodies as well as being positive about others. The poster features the venus symbol for women joint together in a continuous line style implying that we are all connected and one together, no matter our background and looks support is needed. The continuous line pattern also creates an infinity sign in some areas which represents the need for this movement to carry on and on. The gradient used for the background is a spectrum of colour which further concretes the idea of diversity, along with the different sized circles in the symbol. 

A set of logo designs to become a symbol for body positivity amongst women. Women should be supporting each other, standing together and making each other feel good when we can by giving compliments and being kind rather than seeing other women as competition. 

SB2 Study Task 06 - Development of Prototypes

I wanted to add text to the lip design to see if it would work as a poster and whilst it does look effective on an advertisement board I think it would be more suited for a a physical product, something that can be given out at the Dove events to promote the messages they are spreading and things they are teaching. 

I tried out a few different colours schemes for the initial design of a poster that will be plastered on billboards, on adverts in bus stops and on the underground etc. Although these colours are vibrant and make you look I feel they may be a bit too aggressive and confusing in what they mean. The subject is a sensitive one and whilst women want to speak out and be confident about it, the aim is for the target audience to be intrigued and comforted in a way by the posters. They should want to reach out to the campaign and learn more. 

SB2 Study Task 06 - Initial Designs

Playing around with the venus symbol for women and a heart. 

The things that bodies are often compared to - pear, apple, rectangle, hourglass and strawberry. 

Thumbnail ideas for body positivity posters.

Linking women together to stand by each other and encourage each others confidence. 

Different lip shapes showing diversity with different tones and lengths as well as fullness.

SB2 Study Task 06 - Idea generation

• Produce a booklet showing the steps of editing in Photoshop for a fashion or beauty campaign, it would show all of the models 'imperfections' disappearing and becoming the media's idea of beautiful. This would educate young people not to believe everything they see as most things we see in magazines and on social media are only a percentage of the truth.

• Create a universal symbol/sign for body positivity just as there is for the LGBT society and equal rights, this symbol could be used in all campaigns for real beauty and in social media to raise awareness.

 

• A poster featuring fruit of different shapes and sizes, just like us they are often penalized for how they look, when they are just as ripe and tasty as all of the other 'normal' fruit. The poster would be a take on the VS Perfect Body ad but instead a more playful approach using fruit rather than real women.

• A surface pattern print that could be printed onto t-shirts and tote bags to raise awareness and support campaigns such as Dove's campaign for real beauty. The print would feature illustrations of women with all different body shapes, sizes, hairs, colours and heights.

Although this ad is great for diversity in some ways it lacks height difference and it is also important to remember that not everybody with self esteem issues are curvy, those who are skinny are also subject to the feeling.