Type: production & distribution
- type is language based - comes from spoken word, a movement from communication being oral to being physical.
- different methods of production have impacted on how type looks
- type - reading and writing is man made and has to be learnt.
- first written language was reciept for trade
- pre modern, modern, post modern
- bench mark of modernist type - helvetica
- off the back of bauhaus type designers started to appear - design to align to specific culture or product
- 1990 shift in graphic design and typography it was first Mac Classic available to buy for less than $1000
- moved away from using brushes and wood and into digital type design
- by making itself evident, typography can illuminate the construction and identity of a page, screen, place or product.
- enemy of type - vincent connare 1994 comic sans
- 1990 - tim berners - www - could communicate without print
- 1995 - bill gates brought in internet explorer, imposed a bunch of rules for the world wide web.
- john clark - reducing size of documents so we can read them , however this has affected our ability to read long documents.
- stopped speaking and started typing, relationship between written and spoken word started to flux
- we have started to replace words and ideas with smiley faces - take us back in reverse to pictures how letters started.
- language is fluid
- post modernism-
- 1977 - jamie reid - visual culture that surrounded punk, non modernist, getting rid of grid, tearing type up, integrated way
- viv westwood fashion
- john heartfield, anti society 1932
- london print studio 2014
- 1979 - barbara kruger
- 1992 - david carson - anti graphic designer, actually more of a modernist - ray gun, undermining the grid
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