The target audience for what I create is very broad, it is every woman who has ever thought that they are not good enough, every woman who has seen someone else be it the average woman or a supermodel and been jealous of their looks in a way that they don't feel happy about their own. They are the women that read fashion magazines, those that go and see films starring gorgeous actresses, those who see beauty campaigns on huge billboards. If the style of these advertisements and publications are attractive to these women then I will take inspiration from this.
This cover features a woman wearing a soft peach coloured jumpsuit with a complimenting rose pink background - the whole aesthetic is very 'girly' and whilst it works it is quite stereotypical. I want to take a more broad approach to the use of colours whilst maintaining the delicate and minimal style.
This ad for a perfume also features colours of a peachy tone, and a stunning slim blonde model who appears to have no flaws. I want to create posters avoid the use of real women, and rather symbols for the body positivity movement - this way there is no awkwardness in choosing models and pointing out their 'flaws'.
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